In 2021, eCommerce and online businesses are continuing their growth around the world. This is mainly due to the ongoing coronavirus pandemic situation.
However, if you have a business you need to give your customers the option to purchase your products online, otherwise, you run the risk of missing out on potential sales. Here are some platforms you should explore
Amazon is definitely the first name that comes to mind when thinking of online marketplaces.
If you want to target the largest possible customer base and reach the most potential customers, then featuring your products on Amazon is a no-brainer.
However, due to the diverse selections on offer, your product might need a unique selling point to stand out from the rest of the pack.
Walmart Marketplace is the online version of the popular retail chain.
This platform works similarly to Amazon, as third party sellers can list their products on the Walmart website.
Depending on the type of products you have, Walmart can be the ideal choice of platform, and it will also help you reach a wider audience and streamline your shipping process as well.
Shopify is another online eCommerce platform like Amazon, but instead of just listing your products on the platform, you can also create your own store with Shopify.
The entire user interface is easy to modify to your personal preferences as well.
This option is ideal for smaller businesses that have minimal funds to invest in creating an online platform.
Target is a successful retail chain that focuses on quality over quantity, which sets it apart from other stores like Walmart.
Similarly, Target Plus is an online platform that can give you access to a wide customer base if you have a proven track record.
However, you can use the platform’s various features to entice customers as well.
eBay is one of the most well-known online marketplaces in the world, and this is because of how easy it is to sell your products online.
It is very little you need to keep in mind in terms of setup, but the tradeoff is that your products will be faced with some stiff competition in eBay’s vast marketplace.
The type of online platform you should choose depends on the type of products you want to sell.
If, for example, you want to sell handmade products or items that cater to a niche audience, then a platform like Etsy is ideal.
It may not have the reach of Amazon or eBay, but you can find a niche audience for your unique products easily.
If you want to expand your potential customer base, you can sell your products to other businesses as well, in addition to your existing customers.
With Alibaba, you can engage in both B2B as well as B2C transactions easily.
You also get access to a large customer base and exposure in previously untapped markets.
It can also be good for your business to choose a platform that has a dedicated user base.
Rakuten is an online selling platform that allows you to customize your online storefront on their website.
You can also incentivize users to buy your products easily as Rakuten features various loyalty programs and incentives.
If your business is heavily reliant on social media platforms or is you think selling directly from social media platforms is better for your particular business, then Facebook Marketplace is an excellent option to explore.
You can use your existing Facebook page that likely has a large following and display your products conveniently.
You can also interact with customers in a quick and direct way.
Your own website
You can create your online ecommerce platform with the help of Builder.ai.
The Builder Studio creation suite enables you to create an online store that has all the features you require.
This option has the advantage of being uniquely designed for your business, and will definitely result in more conversions.
To create your own online marketplace or eCommerce platform today, visit the Builder.ai website and get started! Good luck!