Did you know that about 20 percent of small businesses fail after their first year? This rate increases as the years progress, up to 70 percent after ten years.

With this in mind, how can your business avoid becoming part of these dire statistics? The answer is strong digital marketing and design. 

A robust digital marketing strategy helps you differentiate yourself from competitors. You’ll also make an impact on potential customers.

Read on to learn about more benefits of digital and social media marketing today.

Increased Web Traffic

One of the top benefits of a digital marketing strategy is that you’ll see a rise in web traffic over time. This can be done through SEO and PPC if you decide to write informative articles filled with well-researched keywords.

Search engine optimization (SEO) starts with quality content. People searching for specific keywords are more likely to click on your website. This is because it’s more likely to rank further up on the SERP (search engine results page).

PPC (pay per click) digital advertising is a much faster way of driving traffic by paying for ads that appear with specific keywords.

More Conversions

Traffic is only effective for your business if a certain percentage of leads convert to customers! With this in mind, SEO and digital marketing can help you increase new customers each day.

This is done by knowing your target market and making design and marketing decisions to attract and engage them.

For instance, Gaming Digital Marketing Services help gaming brands grow traffic. They can also increase sales through targeted SEO and PPC strategies. 

Retaining Loyal Customers

It’s easier and costs fewer resources to retain current, loyal customers than to find new ones constantly. For instance, high-quality digital marketing and design are meant to engage both new and old customers. 

Encourage customers to share your content on social media. You can accomplish this by consistently creating engaging content. Strong calls-to-action encourage them to leave a comment or click on a link to continue forward. 

Digital marketing can also be personalized depending on the customer’s history with your company. For instance, you can reward loyal customers with extra discounts or free samples if they spend a certain amount of money.

On the other hand, new customers may choose to spend with a discount on their first purchases.

Grow Your Brand With Digital Marketing and Design Services

It’s essential to keep in mind that it takes time, effort, and consistency to grow a strong brand that attracts your target audience. However, by developing intelligent digital marketing and design strategies, you’ll be safeguarding your business’ success for the future.

By knowing your target audience, consistent digital marketing can help attract new customers and retain loyal ones. You’ll also notice an increased amount of web traffic, giving you a greater chance to convert leads to customers.

Ready for more digital marketing and design strategies? Keep reading the blog for more tips and tricks!